Ar.Bhavesh Panse, creator of Social Burning.
AI app growth marketer. the Social Burning framework is how I run organic-to-paid growth for consumer apps.
Why I built the Social Burning framework
I've spent 6+ years in app growth, managing up to $300k a month in ad spend and testing 150+ creatives a month. the pattern that kept repeating: the ad budget was doing a job organic could do for free. paid was being used to discover which creatives work, and every loser was a bill.
Social Burning flips that order. niche organic accounts run the tests every day, the monthly scoring sheet picks the winners, and paid only ever scales something real viewers already chose. it comes from the same creative-testing discipline I used to take ZuAI from 10K to 2M users at $0.02 CAC.
Why it has a name
founders remember a named method, and a named method can be taught, audited and repeated. this site is the one definitive home of the term. the deeper app growth material lives on App Growth Marketer, and my own story is on arbhaveshpanse.com.
The rules I hold it to
original content on every account, real engagement only, clear disclosure where platforms require it, and promotion only through official ad tools. a framework that got a client banned would not be worth my name.